Google has signed deals with Universal Music Group, Sony Music Entertainment and Warner Music Group to give people unlimited access to certain libraries of their songs for a fee, two of these people said.
The service is reportedly akin to Spotify, providing access to a whole libraries of songs for a subscription based fee. It's unclear what the fee will be set at and whether or not the service would incorporate ads.
The WSJ also says that Amazon is working on a device for streaming audio through speakers or televisions and will offer a music subscription service alongside the new device.
Not to be left out, Apple is also working on signing deals with music labels for an iRadio service that would compete with Pandora.