According to the study 85% of worldwide computer users and 88% of U.S. users have little to no loyalty to a particular ecosystem. However, among those 12-15% that do show loyalty, Apple dominates.
Users are divided into three categories of devotion:
● The Free Radicals - little to no loyalty (single device or multiple devices all from a different ecosystem)
● The Loyalists- moderate loyalty (multiple devices with a majority of devices from a single ecosystem)
● The Devotees - strongly loyal (multiple devices all from a single ecosystem)
As you can see below. Apple users represent 58% of the world's loyalists and 56% of its devotees. In the U.S., Apple users account for 59% of loyalists and 71% of devotees. Microsoft accounts for 44% of devotees and 17% of loyalists. Google accounts for just 1% of devotees but has 25% of the loyalists.
Take a look at the chart below for more details...