According to a 2012 Harris Interactive study, over half of all American Internet users have five or more unique passwords to remember. Login with Amazon reduces sign-in friction by eliminating the need for users to create an account and password, and instead allows them to sign-in using their existing Amazon account information. Amazon customers can choose to share certain attributes of their account profile with apps, games, and websites by using Login with Amazon.
“Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers,” said Michael Carr, Amazon Vice President, eCommerce Services. “Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.”
Login with Amazon is available at no charge to developers of apps, games, and websites. The service is easy to integrate, as developers can typically go from registration to launch in a matter of hours. It is based on the OAuth 2.0 authorization framework, allowing developers to leverage a widely-adopted open protocol. For additional details about Login with Amazon, including code samples and the SDKs for Android and iOS, visit login.amazon.com.
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