iPhone Sales Skyrocket in India Following Launch of New Payment Plan

Posted June 1, 2013 at 5:04pm by iClarified | Please help us and submit a translation by clicking here | 11102 views

iPhone sales in India have skyrocketed between 300% to 400% following the launch of an equal monthly installments payment plan and cash back promotions in the country, reports the Economic Times.

Analysts at Credit Suisse note that before Apple offered these EMI schemes to customers, iPhone sales were around 70,000-80,000 a month.

"From our channel checks we believe that iPhone sales are nearing 400,000 units per month in India - that is nearly 3% share of handset sales for a single top-end product in a market that has long been dominated by low-end feature phones," Credit Suisse's research analyst Sunil Tirumalai said.

Apple began its EMI scheme about four months ago, offering buyers the ability to make a partial payment on the iPhone 4 and 4S and then pay the rest of the amount in installments over 6 - 12 months with no interest.

"The 4-9% implicit discount coupled with the option of easy EMIs spread over 6-12 months became popular. Within a few months, our discussions with handset retailers indicated that iPhone sales went up 3-4x, forcing companies to respond," Tirumalai said.

It's widely rumored that Apple plans to release a low cost iPhone to better address emerging markets such as India.

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Tanmalhot - June 3, 2013 at 7:58am
India is emerging market just for smartphones. Rest of the things related to communication are way better than any crap n/w that we get here in the US of A......
Shteef - June 2, 2013 at 8:57am
By not moderating the racist and offensive comments posted on this site, iClarified is obviously endorsing such views.
DavidG - June 2, 2013 at 3:33pm
I will say as much. I know these comments were ignorant and racist but dear friend moderating a free site would not be America. We have freedom of expression. You have that as well so speak back. Again, I know the difference and that not all Indians are the same and neither are we Americans. Please don't judge us all by this sort of trash. I have worked with many highly intelligent Indians. How do we smell to you?
Democracy vc Dictatorship - June 3, 2013 at 11:57am
Moderating is the new word for censorship in underdeveloped countries.
Anand - June 2, 2013 at 5:38am
India is the third largest economy. People are getting are exposed to tech lately. 3G just got implemented last year. And I feel it's the cheapest compaired to another other country Broadband is slowly growing.average broadband is 512kb People who have never experienced computers are straight away using the net on their phones and pads. Some parts of the country smells but my dear friend that not the only thing to know. The culture is the best. We never call teachers or elders by the first name. We give respect. We are more knowledgable than the us average person. We are more hard working and street smart than an US person. Apple just started looking at India since 2012. Things will evolve and countries like us and third world will revenue tech company's top line Indian customers are not impulsive as the westerners. They are a little more justifying in spending. We save money. Americans spends money. India will smell for many more years to come but that's the diversity of the country. With so many religions and politics and 2 enemies on oposite sides it is still going strong.
DavidG - June 2, 2013 at 3:30pm
Look, I was born in US but my parents as well as all others came from another country. I have had the pleasure of working with many Indians from different states. Sure it took me sometime to get used to the difference in smell but I always thought maybe I could smell weird to them as well since they were not used to the way I smelled either. I also know Indians have the most amount of high IQ than any other country in the world. I wouldn't say it's the best culture but it definitively has beautiful and it so beautiful things as does every other culture in the world. I am all American and feel as such. Therefore, I know my melting pot part of the America loves the differences. This person must be some trailer trash. Please ignore.
zubin - June 2, 2013 at 3:46pm
Thank you David...that pretty much sums up the way I feel too:)
THOUNE - June 3, 2013 at 3:04am
I thought you left Mr. Curried Zubin. Just keep it simple! STOP selling iPhone in India and START selling the most effective Deodorant, called iCurry anti-Spray. That will pay you a big buck! HAHA.
Thoune - June 2, 2013 at 4:07am
Who care when curry was first used, Gay lord fucker!!! People can find from Wikipedia. I'll definitely not buying iPhone in there; it would smell curry when unboxing it. 555!!!
zubin - June 2, 2013 at 5:21am
Yes But you couldn't even do that, you poor ignorant person. Look I'll teach you ...type www.wikipedia.org in your browser and then press the "Enter" Key...get it? Duh! And frankly I don't think you can even afford an iPhone - with or without curry:) So anyways Mr. Curryman, I don't have the time to educate dumb guys like you on how to buy iPhones or use the net..I'm out of here. peace & love.
Thoune - June 2, 2013 at 6:00am
HAHA...you read it i know. I am in fact using both iPhone5 and S4...those without poopy smell of curry like the one in you mouth. You dum ass are definite name Dubin Indian faking guy show how you know buy asking google and wiki. You suck curry every day but just realize that it was not originally used in India? Go Suck your own curry smelling dick head and fak yourself dude !!! HAHA
zubin - June 2, 2013 at 6:34am
I doubt it...you probably own a pager or some 2 bit cheap phone. Anyways whatever country you come from, forgot to teach you any manners or how to speak, and you smell of hatred and intolerance...but i forgive you - Mr Curryman Thoune, for being insensitive and uneducated...it's not your fault.. Bye forever
Cool - June 2, 2013 at 2:26pm
THOUNE FUK OFF U RETARD RACIST FUK.
zubin - June 2, 2013 at 3:57am
This discussion was supposed to be about Apple's marketing incentives in India to sell its phones. This strange reference towards "curry" and "smell" by three people, in the comments section shows the common Western world's ignorance towards anything outside of their town/city and their myopic low IQ habit of typecasting everything and everybody. Curry is not the national dish of India. In fact in most Indian towns people would not even know what "curry" is. Historically, the word "curry" was first used in British cuisine, to denote dishes of meat (often leftover lamb) in a Western-style sauce flavoured with curry powder. So Mr. Thoune & Mr. NoGoodNick - you are entitled to your silly opinions about Indians and their buying habits.. but fellas... do some research, garner some intelligence, stick to the topic....and do get your facts right, please. And as for Jake's comment - It shows the poverty of his mind and his lack of education and intelligence. Poor chap - he sums up an economic discussion in 6 words (one which is repeated twice and incorrectly spelt)
Milkman - June 2, 2013 at 4:46am
I concur.
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