The ad first states the quote: "AT&T's reaction to T-Mobile's transparency is to be more deceptive than ever." Then it is followed by T-Mobiles own comments "We wouldn't call it deceptive, exactly. Calculating, sneaky, underhanded, maybe, but not deceptive."
T-Mobile Chief Marketing Officer Mike Sivert mocked AT&T and Verizon's plans by calling them a "breakthrough" that simply takes away more money away from customers. "We feel strongly that these programs they've introduced borderline on the deceptive," Sievert said.
T-Mobile has been very aggressively recently as they began their own "Uncarrier" strategy that was aimed towards bringing cheaper rate plans, the Jump Plan, and a more advance network with a faster LTE rollout.