Apple Wins Smartphone, Tablet and Computer 'Brand of the Year' Awards

Posted July 26, 2013 at 2:51pm by iClarified | Please help us and submit a translation by clicking here | 6835 views

Through a poll of 38,000 Americans, Marketing Research firm Harris Interactive has awarded Apple Brand of the Year in the categories of smartphones, tablets and computers.

Americans continue to give Apple brands strong ratings," says Manny Flores, Senior Vice President at Harris Interactive. "And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future."

●Apple Computers - 2013 Computer Brand of the Year
●Apple iPad Series - 2013 Tablet Brand of the Year
●Apple iPhone - 2013 Mobile Phone Brand of the Year

Verizon also took home Mobile Network Brand of the Year.

The poll asked users to rank the brand's Emotion, Fit, Trust and Performance; Brand Momentum is comprised of Energy, Ubiquity, Future Outlook, Leadership and Popularity.

Read More via Venturebeat

Add Comment
Mab - July 30, 2013 at 3:48pm
I am not surprise, apple is for America and Samsung is for the whole world!
Lauritz Desmond - July 27, 2013 at 1:33am
Don't give any comment if uou don't know anything about apple. You must be an adroid lover who by the way just the copy cat
Anh-Hai - July 26, 2013 at 3:29pm
Yo you should know Ifunbox beside itune. Look at morror see your self, only fool say that ...
Javed Jaan - July 26, 2013 at 3:12pm
I love apple all products
Tony - July 26, 2013 at 3:00pm
Who cares about Americans, what would they know about products, everything is made in China anyways on the iPhone "that stupid premium quality phone" Give me a world rating. What sucks about Apple is that, you need to have iTunes for everything. Annoying, stupid thing.
iphone 5 - July 27, 2013 at 8:48pm
Maybe americans know more than you, like maybe... millions. Would itunes be neccessary for everything, there's app store, ibooks, and itunes carrds that uses them besides putting them into itunes, and how the fuck is it stupid for it to be used for everything?
Rebirth - July 28, 2013 at 11:19am
If you're obsessed about the drag and drop and if you don't like the sync feature of itunes, use iTools. It's portable, small, fast transfers just like itunes.. I'm not an American, but trust me, they are right. How could you say "that stupid premium quality phone" and mean it? It's like saying, "that stupid great number one phone"
Monolith - July 28, 2013 at 7:45pm
I mean it because it's all fucking real because iphone can do all of that, do YOU not know this shit? And iTools is settings FVI. And how can you call a "stupid quality phone" that when it has retina display, it's STUNNING! And it was all because you pointed it out to answer your damn question, not my problem!
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