Apple Wins Smartphone, Tablet and Computer 'Brand of the Year' Awards
Through a poll of 38,000 Americans, Marketing Research firm Harris Interactive has awarded Apple Brand of the Year in the categories of smartphones, tablets and computers.
Americans continue to give Apple brands strong ratings," says Manny Flores, Senior Vice President at Harris Interactive. "And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future."
●Apple Computers - 2013 Computer Brand of the Year
●Apple iPad Series - 2013 Tablet Brand of the Year
●Apple iPhone - 2013 Mobile Phone Brand of the Year
Verizon also took home Mobile Network Brand of the Year.
The poll asked users to rank the brand's Emotion, Fit, Trust and Performance; Brand Momentum is comprised of Energy, Ubiquity, Future Outlook, Leadership and Popularity.
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