The advertisement mocks Apple's popular 'Photos Every Day' ad. It uses a similar voice, style and music showing Lumia users taking pictures on their phones.
Every day, more photos are taken on the iPhone than any other phone. But at Nokia, we prefer to build for quality, not just quantity
The ad admits more photos are taken with the iPhone, but quickly shows off the quality of the Nokia shot. The ad cycles through different images, comparing different shots of the iPhone 5 and Nokia Lumia 925, ending with "Every day, better photos are taken with Nokia Lumias than with any other mobile."