Google Maps for iOS and Android Brings 'Relevant Ads' to Search Results

Google Maps for iOS and Android Brings 'Relevant Ads' to Search Results

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Starting today, Google Maps for both Android and iOS will now show 'relevant ads' at the bottom of your screen after a search result. Sometimes the ad could be the first result after you make a search, but any ad will clearly be marked and labeled as one.

Whenever you make search for the nearby grocery store or restaurant, users will now see the businesses that pay Google to be one of the promoted/top results. Google claims it will only display a promoted business when they happen to be relevant to your seach result.

Over one billion people use Google Maps services every month. On the Google Maps app, these users are often searching for local businesses - from restaurants, to car dealerships, to dentists, and more. Recently, we launched a new version of the Google Maps app for Android, iPhone, and iPad where we introduced several new features. Today we’re introducing an updated ad experience we think is more attractive for users and more effective for advertisers.

Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.

When users click on an ad to get location details, they’ll see additional information such as the business’s address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take. Free actions include saving business information for later, sharing a business with a friend, or starting navigation. Aggregated reporting for these free clicks is available in your account.

Paid clicks include the initial 'get location details' click, get directions, click-to-call and clicks on the ad headline. AdWords will only charge for up to two paid clicks per ad impression. Reporting for these paid clicks can be found by segmenting reports in your account by ‘click type.’

Google Maps has always had some businesses as 'promoted' and highlighted on search results, but this is the first time that the ads will be displayed as a top choice for search results.

Read More via TheNextWeb

Google Maps for iOS and Android Brings 'Relevant Ads' to Search Results

SmarterThanYou - August 9, 2013 at 4:15am
Why are people bagging on this? How else are you going to keep enjoying all of your Google services for free? Maybe you didn't hear, but they ARE in the advertising business. I welcome relevant ads.
Ipadguy - August 9, 2013 at 8:26am
It's a mapping app on your phone, And you already pay a monthly service fee for talk text & data what the f uc k do you need ad's for? It's like paying for cable TV and getting ads before after & during your show, If that's not clear it's like going to the movies and getting commercials during the main feature!
SmarterThanYou - August 11, 2013 at 1:21am
This is not like the movies. You paying for talk and text is irrelevant. Data...yes. However, paying for a data connection doesn't make you privy to an ad-less experience. I'd assume you have home internet on your computer. Do you think you shouldn't receive any ads when you go to different websites? Companies spend tons of money on R&D to give you the app for FREE. Yes, Free! Now if your carrier whom you are paying for your data connection was soliciting you then we have another story. Why am I wasting my time trying to prove a point with basic business practices to incompetent consumers? Aye.
BA - August 9, 2013 at 3:17am
Google is EVIL
[anonymous] - August 9, 2013 at 1:57am
Oh Google, how you annoy us all, but we all somehow still love you.
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