Vevo Developing Apple TV App For 24/7 Music Video Channel?

Vevo is reportedly working on an Apple TV app for a 24/7 Music Video Channel, according to sources familiar with the matter. The app will show a constant stream of music videos with ads made specifically for the television rather than the Internet.

Vevo launched Vevo TV this March as an alternative way to watch and discover music videos on its platform. Previously, users had to search for videos. Vevo's "Vintage" program plays songs from the '80s, '90s and '00s.

Vevo TV -- a linear music video channel -- appears better suited for the "lean back" experience of watching television, as opposed to mobile viewing. Vevo had nearly 62 million unique U.S. visitors in May but only 4.2 million watched on mobile devices (smartphones and tablets), according to comScore


The company already has apps for iOS, Android, Windows Mobile Devices, BlackBerry, Roku and Xbox Live, so it would make sense to see it on the Apple TV. Apple has recently been expanding the content provided on the Apple TV by bringing in HBO Go, Watch ESPN and More via software updates.

Both Apple and Vevo declined to comment

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