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At WWDC, we announced a new Kids category for the App Store in iOS 7. The new category provides parents with a place on the App Store to find age-appropriate apps for their children. If your app is made specifically for children aged 11 or under, you can now choose an age range for your app on the iTunes Connect website. The following age ranges are available:
● Ages 5 & under
● Ages 6–8
● Ages 9–11
You can only choose one age range for each app. Apps approved for the Kids category will still have a primary and secondary category, but will also appear in a new, separate area of the App Store. To assign the Kids category to an already existing app, submit a new version of your app for review. Starting this fall, the currently existing Kids subcategory for game apps will no longer be displayed on the App Store.
To choose the appropriate App Store category for your app, see the App Category Definitions page in the Manage Your Apps module on the iTunes Connect website. If you think that your app’s current category definition does not fit anymore, assign a new category with your next app update.
Learn more about creating, submitting, and managing apps for the Kids category in the iTunes Connect Developer Guide. Ensure that your apps comply with the App Store Review Guidelines before submitting them for review.
You can also find answers to common questions in the FAQ on the iTunes Connect website.
The App Store team