iTunes Radio Signs Up Big Name Advertisers

Posted August 20, 2013 at 6:58pm by iClarified | Please help us and submit a translation by clicking here | 6263 views

Big name advertisers including McDonald's, Nissan, Pepsi, Procter & Gamble and others, have reportedly signed up to advertise on iTunes Radio when it debuts next month, according to AdAge.

The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12 month advertising campaign to run within the streaming music service for each of the participating brands.

The launch partners will get exclusivity within their respective industries through the end of 2013, according to the report. However, starting in January 2014, ads will be widely available to any who can pay the minimum buy-in of about $1 million.

Advertisements on iTunes Radio will come in three forms: interstitial audio and video ads and "slate" ads; interactive display ads that will take over whatever screen the consumer is using. That includes iPhones, iPads, all desktops and laptops loaded with iTunes (including Windows PCs) and Apple TV, the Apple device that brings Internet connectivity and apps to TVs.

Users will reportedly be shown on audio ad every fifteen minutes and one video ad every hour. Apple will serve the video ads when users are likely looking at their screen.

Initially ads are being shown across all devices; however, in 2014, advertisers will be able to target specific devices and pricing will increase in relation to the size of the screen. The bigger the screen, the more costly the ad.

More details at the link below...

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byrinos - October 24, 2014 at 8:55pm
iTunes Radio app is predicted to be used by a lot of Apple users and all the major companies are looking to advertise their business on this platform. My uncle would also love to have his company advertised on iTunes Radio but their 12 month advertising campaign is too expensive so he started using services instead, advertising on iTunes Radio is not for all the companies.
paulMOGG - August 21, 2013 at 2:14am
So here's the thing... If apple is charging $1million USD for entry level to advertise on apple radio ... How much do you think it will cost us to have a subscription NOT to have the ads on the apple radio?
free consumer - August 20, 2013 at 11:00pm
Does this mean we'll see ads pushed whatever we're doing with the phone? Or just when using the radio? Only the latter makes sense, but who knows what's the next step in advertising. They'd find a way to make people feel okay about it for sure.
Saul - - August 20, 2013 at 9:14pm
awww ur a fudge packer steve godfag
Saul - August 20, 2013 at 8:29pm
Ads suck
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