Data retrieved from Alexa on August 12th, 2013 was used by Mark Graham and Stefano De Sabbata to create the maps. Color indicates each country's most visited website. One map is illustrated as an old colonial map, the other uses a hexagonal cartogram of the Internet Population in 2011.
The supremacy of Google and Facebook over any other site on the Web is clearly apparent. We also see an interesting geographical continuity of these two “empires”. Google is the most visited website in most of Europe, North America, and Oceania. Facebook, in contrast, is the most visited website in most of the Middle East and North Africa, as well as much of the Spanish-speaking Americas.
The situation is more complex in Asia, as local competitors have been able to resist the two large American empires. Baidu is well known as the most used search engine in China, which is currently home to the world’s largest Internet population at over half a billion users. At the same time, we see a puzzling fact that Baidu is also listed as the most visited website in South Korea (ahead of the popular South Korean search engine, Naver). We speculate that the raw data that we are using here are skewed. However, we may also be seeing the Baidu empire in the process of expanding beyond its traditional home territory.
Take a look at the map below or hit the link for the full analysis of their findings.
Read More [via SAI]