Apple Tops World's Most Valuable Brands List for the Third Straight Time [Chart]

Apple Tops World's Most Valuable Brands List for the Third Straight Time [Chart]

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Apple has topped Forbes' World's Most Valuable Brands List for third straight time. Microsoft, Coca-Cola, IBM, and Google round out the Top 5.

Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.

“The heart of a great brand is a great product,” says Kevin Lane Keller, branding expert and professor at Dartmouth’s Tuck School of Business. “Design is how a product works, how it looks, how it feels. It’s functional and aesthetic. Apple has embraced that in the fullest sense possible in terms of making products simple, but also good looking and attractive.”

You can see the top ten brands in the chart below or hit the link for the full list!

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Apple Tops World's Most Valuable Brands List for the Third Straight Time [Chart]
jamesfrancis - August 3, 2014 at 2:21am
No doubt that these brand names successfully made something that brings their reputation among other brand competitor. They put their product very well known and their popularity brings them more success. Thankfully they are they are they have been into this business with the unique and quality brand names like Apple, which brings them good outcome. For other business out there and other product or company that are just starting up, they can use branding firm like http://eatmywords.com/, for them to have quality business name to promote.
NotSoMuchOfaThinker - November 9, 2013 at 11:43am
Aww you didn't notice that poor little Samsung had a 53% increase in only one year.
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