iPhone Buyers Increasingly Come From Within Apple's Ecosystem [Report]

iPhone Buyers Increasingly Come From Within Apple's Ecosystem [Report]

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A new report from Consumer Intelligence Research Partners (CIRP) analyzes phone purchasing patterns for iPhone 5s, 5c buyers after the September 20, 2013 launch of the new smartphones. They found that iPhone buyers are increasingly coming from within the Apple ecosystem.

Almost two-thirds of these buyers previously owned an iPhone, compared to 55% of buyers at the launch of the iPhone 5 on September 21, 2012.

“Ideally, Apple attracts a significant percent of its customers from Android and other systems,” said Mike Levin, Partner and Co-Founder of CIRP. “At the most recent launch, though, Apple saw an increase in the share of customers that already had an iPhone. Perhaps because of the declining base of non-smartphone owners, a smaller percentage of iPhone buyers upgraded from a basic or flip phone, compared to the year-ago launch.”

In addition, a smaller percentage upgraded from the most recent flagship phone.

“We see a noticeable decrease in the number of iPhone buyers that seem to want the latest, most advanced phone,” said Josh Lowitz, Partner and Co-Founder of CiRP. “For the iPhone 5S/5C, 6% of buyers upgraded from the year-old iPhone 5. In contrast, at the launch of the iPhone 5 in September 2012, 12% of customers upgraded from the year-old iPhone 4S.”

Within the two-thirds of iPhone buyers that upgraded from an existing iPhone in September and October 2013, fewer upgraded from the year-old iPhone 5, relative to the 55% of iPhone 5 buyers in September and October 2012 that upgraded from the year-old iPhone 4S.

CIRP based its findings on a survey of 400 phone customers that activated an iPhone
in the US in after the launch on September 20, 2013.

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iPhone Buyers Increasingly Come From Within Apple's Ecosystem [Report]
Fukran John - November 9, 2013 at 11:51am
What's so special in it ? Fools and stupids were buying apple and still keep buying. No wonder it and as we all know apple is a downer and doesn't have any new customers and they kinda some of their iSheeps to windows .
Fukjohn Rah - November 9, 2013 at 12:56pm
What's so special in it ? Fools and stupids were buying apple and still keep buying. No wonder it and as we all know The special part is you're to clueless to sound true like the craptalk you always try to cpnvince us with, steve god! Trolls keep on coming and treat a number one co. like it's an apocalypse, what's so special about samshit, what dis they ever do on their own they didn't steal, they can't live without apple yet you never admit it, trying to bring up a shitless myth of yours hiding from a great company in your mommys basement with her milk to live the rest of your ranting ass days in it mister samsheep, look at awards and material on both phones, the camera, and home button, now compare both to galashit, this proves how desperate and souless you are living with your samsheep herds, why would you give a fck about samshit, big screen? Why not buy a tablet for that, a real one! Your even carless to look at charts because you act like samshit is so superior! Sorry you try to hate on nothing for no goddamn reason! Plus windows 8, good luck using crap with one color texture with wannabe ipad, still no proof of that "upgrade" you use just defend them daily!
nuts - November 9, 2013 at 2:36pm
haaa.......i think you never reached the apple product you just stay with your toys..
Dr Kishan B Shetty - November 8, 2013 at 8:24pm
Yep that's true! I just got a 5S....I have used every iPhone from the 1st one along with a 2nd phone which was usually a blackberry or more recently a samsung & sony. U should realise every time I upgraded the iPhone I sold the older iPhone to a person who in time became a fan of apple & upgraded to the newer model that's how the apple ecosystem is expanding with every release.
Delusion - November 8, 2013 at 7:43pm
Isnt this obvious? If they want a better spec, they would have gone for other smartphones.
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