Tablets grow, while the iPad grows even more. Tablets accounted for 28% of all mobile ad impressions over Q3 2013, which was double their share in Q4 2012. Within the growing tablet format, Apple’s iPad, already the dominant device, further established its position by gaining share.
Apple remained the strongest manufacturer by volume, with 63% of all global ad impressions. Furthermore, Apple also increased its share of global impressions against the ‘long tail’ of manufacturers - that is, all mobile device manufacturers other than Apple
The report found that the iPhone had the greatest share of ad impressions at 35%, while the iPad came in second at 21%. The iPod touch came in third at 6%. The only non-Android, non-iOS device in the top ten was the BlackBerry Curve.
Notably, despite the iPhone accumulating nearly half of all global impressions throughout Q3 2013, Samsung mobile devices tended to yield the strongest CTR and eCPM figures.
Check out the charts below for more details or hit the link for the full report.