iPad Air Dominates Black Friday Weekend, New Devices Increase By 51% [Chart]

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Posted December 4, 2013 at 5:26pm by iClarified

A Localytics report reveals that the iPad Air dominated Black Friday weekend with 51% more new iPad Air devices seen than the previous week. The company examined the weekly growth during Black Friday weekend to the previous weekend.

According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, including Apple’s promotion of giving gift cards with purchases of the iPad Air and iPad Mini (but not iPad Mini 2nd gen) devices. This, combined with a smaller base of iPad Air devices and the novelty of the iPad Air (released on November 1st) resulted in the iPad Air dominating on Black Friday weekend. Apple’s older iPad Mini model finished second, and the iPhone 5c took third. As previously reported by Localytics, the iPhone 5c is gaining on its more sophisticated cousin, the 5s, during the past couple months.

The Kindle Fire HD 7-inch and the Samsung Galaxy S4 saw the greatest growth for Android devices.

Check out the chart below for more details...

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iPad Air Dominates Black Friday Weekend, New Devices Increase By 51% [Chart]

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gamerscul9870 - December 4, 2013 at 6:44pm

That moment when iphone 5s loses to android just by a little sale but iphone 5c beats them by a little!

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Jinx - December 4, 2013 at 5:57pm

This is stupid. Its like saying "we found out people drink more often on weekends". Ummm you dont say?

GadgtFan - December 4, 2013 at 5:38pm

I am sure there's a bunch wrapped up and sitting under the trees. Both Apple and Android if I think about it. I have a iPad Air and Mini w/Retina wrapped up myself. The Nexus 7 on the other hand, I am playing with right now. LOL