It’s official. Fed up with the latest effort to insinuate screens into every nook and cranny of young children’s lives, members of Campaign for a Commercial-Free Childhood selected the 2-In-1 iPotty with Activity Seat for iPad by CTA Digital as winner of this year’s TOADY (Toys Oppressive And Destructive to Young children) Award for the Worst Toy of the Year.
With 45% of the vote, the iPotty—a potty seat with a stand for an iPad so toddlers can play games and watch videos during toilet training—bested runner-up VIP Upgrade Membership by The Real Tooth Fairies (30%). Monopoly Empire (11%) and PLAY-DOH Create ABCs App (10%) also had impressive showings. Trailing far behind was the Imaginext Mega Apatosaurus by Fisher-Price (3%).
“Throughout history, kids have mastered toilet training without touch screens,” said CCFC’s Director, Dr. Susan Linn. “The iPotty is a perfect example of marketers trying to create a need where none exists. In fact, the last thing children need is a screen for every single occasion.”
The iPotty is available from Amazon for $31.99.