"It’s been a busy year for Now TV as we continue to widen access to our top-quality content by launching on popular platforms our customers use. The Now TV Sky Sports Day Pass is perfect for sports fans with Apple TV who want the flexibility to choose which live events they want to watch from the comfort of their sofa," said Gidon Katz, director of Now TV.
The purchase is billed through a customer's iTunes account and will be good for 24 hours. UK Apple TV users can access Sky Sports form the Apple TV home screen.
Apple has added a lot of content to the Apple TV over the past year, including HBO Go, ESPN, Vevo, Weather Channel, Disney, Yahoo Screen, PBS Launch, ABC, Crackle, Bloomberg, and more
via Pocket Lint