March 28, 2024
Tim Cook: 'We Have A Lot to Look Forward To in 2014, Including Some Big Plans'

Tim Cook: 'We Have A Lot to Look Forward To in 2014, Including Some Big Plans'

Posted December 23, 2013 at 5:07am by iClarified
Apple CEO Tim Cook has sent an internal memo to company employees wishing them happy holidays, reflecting back on last year, and looking forward to next.

Cook touches on the iPhone 5s, iOS 7, OS X Mavericks, the iPad Air, the iPad mini with Retina display, and the new Mac Pro which was manufactured in Texas.

He then mentions the work the company has done in helping (RED) raise money for charity and that Apple's urged congress to support workplace protections against discrimination based on sexual orientation and gender identity. Additionally, the company has apparently 'laser focused' its contribution to several environmental initiatives and plans to increase its efforts in this area in the future.


Finally, Cook says "We have a lot to look forward to in 2014, including some big plans that we think customers are going to love." Like usual there is no specific information provided; however, Apple is widely rumored to be working on wearable technology and, of course, the Apple Television is always just around the corner.

You can read the full memo below...

[via 9to5Mac]

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Team,


This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work. As many of us prepare to celebrate the holidays with our loved ones, I’d like to take a moment to reflect on what we’ve achieved together over the past year.

First and foremost, we introduced industry-leading products in each of our major categories in 2013, showing the breadth and depth of innovation at Apple. We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas. We also marked our 50 billionth download on the App Store – a milestone no one could have predicted we would reach so quickly.

Together we’ve shown the world that innovation at Apple goes beyond our products to the way we do business and how we give back to our community. This year, Apple raised and donated tens of millions of dollars for important charities and relief efforts like Red Cross aid to typhoon victims in the Philippines, and we continue to be the largest contributor to (PRODUCT)RED, supporting the Global Fund in its fight against the spread of AIDS in Africa. Just a few weeks ago, Jony Ive led an unprecedented effort that brought money and awareness to eliminating the transmission of AIDS from mother to child.

And finally, Apple is standing up for what we believe is right. We know that equality and diversity make our company and our society stronger, so we’ve urged the U.S. Congress to support workplace protections against discrimination based on sexual orientation and gender identity. We are also laser focused on our contribution to several environmental initiatives and we will increase our efforts even more in this area in the future.

We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.

Happy Holidays,

Tim
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Tim Cook: 'We Have A Lot to Look Forward To in 2014, Including Some Big Plans'
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Comments (5)
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iPhonejailbreak
iPhonejailbreak - December 23, 2013 at 1:46pm
Feliz navidad APPLE Tim y Steve thank you!
PtatozGunaPtate
PtatozGunaPtate - December 23, 2013 at 7:43am
The original iPhone, the 3G, and the 3GS all had some plastic in them.
Bolognese sauce
Bolognese sauce - December 23, 2013 at 11:42am
You are probably one of the people that complains that Apple is not "innovative" any more since Steve died, and yet criticise everything new the company does. There's just no pleasing you.
Nitro Junkie
Nitro Junkie - December 23, 2013 at 1:52pm
Ya he's criticizing the most valuable multibillion dollar company who seems to be doing something while he works at a quikymart.
gamerscul9870
gamerscul9870 - December 23, 2013 at 2:01pm
You're criticizing a man who's a backup for jobs while you're working at mcdonalds!
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