Sources have since affirmed that the company was acquired by Apple, and that there was also acquisition interest “from most of the usual players”, meaning other tech giants. I don’t have details on the terms of the deal, and I’m awaiting a response from Apple, which has not confirmed the acquisition.
SnappyLabs had to 'reinvent JPEG' in order to release SnappyCam, allowing them to take up to 3,600 photos a minute.
First we studied the fast discrete cosine transform (DCT) algorithms of the early 1990s, when JPEG was first introduced. We then extended some of that research to create a new algorithm that’s a good fit for the ARM NEON SIMD co-processor instruction set architecture. The final implementation comprises nearly 10,000 lines of hand-tuned assembly code, and over 20,000 lines of low-level C code. (In comparison, the SnappyCam app comprises almost 50,000 lines of Objective C code.)
By bringing SnappyLabs founder Papandriopoulos in-house, Apple has the ability to put this technology into their own camera, including the ones found in iPhones, iPads, iPods and Macs.
Pricing and other details of the un-confirmed acquisition have not been revealed. Apple has not yet commented on the acquisition.