Apple Reportedly Acquires SnappyLabs, Makers of SnappyCam Photo-Shooting App

Posted January 4, 2014 at 8:44pm by iClarified | Please help us and submit a translation by clicking here | 7977 views

Apple has reportedly acquired SnappyLabs, makers of the rapid-fire SnappyCam photo app that was recently removed from the App Store with no explanation (As well as their website). The news comes from TechCrunch, who claim sources have affirmed the acquisition.The startup was founded and ran solely by John Papandriopoulos, who invented a way to make the iPhone’s camera take full-resolution photos at 20 to 30 frames per second.

Sources have since affirmed that the company was acquired by Apple, and that there was also acquisition interest “from most of the usual players”, meaning other tech giants. I don’t have details on the terms of the deal, and I’m awaiting a response from Apple, which has not confirmed the acquisition.

SnappyLabs had to 'reinvent JPEG' in order to release SnappyCam, allowing them to take up to 3,600 photos a minute.

First we studied the fast discrete cosine transform (DCT) algorithms of the early 1990s, when JPEG was first introduced. We then extended some of that research to create a new algorithm that’s a good fit for the ARM NEON SIMD co-processor instruction set architecture. The final implementation comprises nearly 10,000 lines of hand-tuned assembly code, and over 20,000 lines of low-level C code. (In comparison, the SnappyCam app comprises almost 50,000 lines of Objective C code.)

By bringing SnappyLabs founder Papandriopoulos in-house, Apple has the ability to put this technology into their own camera, including the ones found in iPhones, iPads, iPods and Macs.

Pricing and other details of the un-confirmed acquisition have not been revealed. Apple has not yet commented on the acquisition.

Add Comment
iAmMe - January 5, 2014 at 7:12am
Is the why my iPhone now takes super fast burst photos when I hold the shutter button longer? It's actually cool that it groups the burst shots together and let's you choose later on which ones to keep/discard
Russell - January 5, 2014 at 2:01am
Just wait until Apple introduces it as if they invented it.
iAmMe - January 5, 2014 at 7:36am
Lol! What do you expect? Did Steve jobs put his name on every idea he contributed? The company now owns it. It's bought, not rented or licensed.
NullVoidError - January 4, 2014 at 10:19pm
Disclaimer, yes, I use Android, why, its ok to do so. No, it is not meant to be biased just an opine. haah, more like dampen it, or kill it! Tell me different, and if im wrong, i wont wear my wifes dress...
CFX - January 4, 2014 at 11:14pm
Yes, You use Android!!! ...and yet your are still waisting your precious little time on a website with Apple and iDevices news. That's so depressing....
NullVoidError - January 5, 2014 at 12:39am
@CFX, eho happens to be below me! ;) Yeah, you are correct, I do waste time, by responding, however, my wife, daughter, both brothers, and two sister in laws require that i jailbreak their iPhones, so i comply, and hence here I is, i is what i is ;)
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