Samsung, Microsoft, and Sony Better Apple in Customer-Experience Survey [Chart]

Samsung, Microsoft, and Sony Better Apple in Customer-Experience Survey [Chart]

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Samsung, Microsoft, and Sony scored higher than Apple in the latest Forrester customer-experience study, reports the WSJ.

This is the third year that Forrester conducted the survey and the first time Apple has fallen behind any of those companies. The report analyzed surveys from 7,500 U.S. consumers that were asked the following questions.

1. How enjoyable were they to do business with?
2. How easy were they to do business with?
3. How effective were they at meeting your needs?

The WSJ notes that ratings for companies are divided into different categories depending on how they interact with the customer. Distinctions are made for companies selling their own products or third party products.

Amazon scored the highest amongst 17 consumer electronics manufactures with a score of 91. Sony came in second with 83 and Microsoft and Samsung tied at 82. Apple came in at 81 which is considered 'good'.

What has your customer experience been with Apple of late? Do you think the company has been surpassed by its competitors?

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Samsung, Microsoft, and Sony Better Apple in Customer-Experience Survey [Chart]
Adam - January 23, 2014 at 5:55pm
No one gives better service than apple, walked into an apple store my iPhone 5 call dropped a few times they replaced it with a brand new one and i know a lot of my friends they all had same customer service. Can't say the same for Samsung customer service was so bad i sold the phone to buy iPhone again.
Bony - January 23, 2014 at 8:58pm
Burn, samsung.
Ankos - January 23, 2014 at 10:47pm
Yet they lost in survey
Bony - January 23, 2014 at 10:56pm
Doesn't affect them, just shows how happy people are when buying and replacing, even if it's products not from them online.
! - January 23, 2014 at 2:51am
Apple should be above amazon
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