The Apple TV is now featured alongside Mac, iPad, iPhone, and iPod at the top of the online store. This suggests that perhaps Apple is ready to move the device out of 'hobby' status. Notably, Apple also updated the device with the 'Red Bull TV' channel today.
Previous reports have suggested that Apple plans to release an updated Apple TV by March which will bring gaming and Bluetooth controller support.
Additionally, 9to5Mac has been told that Apple is considering combining the Apple TV and the AirPort Express and that there are devices in testing that include an integrated 802.11ac wireless router.
Finally, Apple is also said to be testing versions of the Apple TV with a built-in TV tuner so you could control your existing cable TV service, perhaps with an Apple designed interface.
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