Apple's data delivery needs have increased rapidly over the past few years, mainly due to its new iCloud service that stores users' data and media in the cloud. Thus, the company has been signing long-term deals to lock up bandwidth and has been hiring more networking experts to help it gain additional control over the content it distributes.
Bill Norton, chief strategy officer for International Internet Exchange, tells the WSJ that Apple has bought enough bandwidth to move hundreds of gigabits of data each second.
Notably, Apple will need this capability if it moves further into television.
The company's need for bandwidth and supporting infrastructure will grow if it moves further into television. Apple Chief Executive Tim Cook has said improving the TV viewing experience is an area of interest for the company and that it has a "great vision" for television. On a conference call last week to discuss its latest earnings with analysts, Mr. Cook said Apple is on track to break into new product categories this year, fueling speculation about a new television or revamped video service.
Click here to check out some photos of Apple's latest iCloud facility in Reno, NV.
More details in the full report linked below...