The study was based on 1509 interviews held in November 2013.
Respondents were asked "From the list of brands below, please indicate which of the following brands you feel best represents you?"
Microsoft was ranked number one by Millennials and Boomers, number two by Gen Xers. Apple was ranked third by Millennials and Gen Xers, fifth by Boomers.
Take a look at the chart below for more details. Let us know your thoughts on the rankings in the comments!
Read More [via Mashable]