Apple to Roll Out Full-Screen Video iAds This Year?

Apple to Roll Out Full-Screen Video iAds This Year?

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Apple will roll out new video iAds this year that automatically play full-screen, according to AdAge sources. Currently you need to tap an iAd to launch any video content.

The people described these new video ads as "interstitials," suggesting that they'll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game's level or finishing an article.

It's not known how much Apple will sell these video iAd units for; however, it's possible that they could sell them through a new ad exchange which it apparently launched a couple weeks ago.

More details in the full report linked below...

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Apple to Roll Out Full-Screen Video iAds This Year?
zetaprime - March 6, 2014 at 4:59am
More invasive ads? That sucks. Proves that these companies don't give a damn about the people.
Apple 3.14 - March 6, 2014 at 5:00am
And when was the last time apple didn't care about what users wanted or made ads like any other jealous companies did?
jordan.belfort - March 6, 2014 at 4:21am
this is bound to annoy lotsa consumers when this comes out. imagine playing a game then "accidentally" clicks ON ANY PART OF THE SCREEN then you're re-directed automatically to App Store. bummer!
Nat - March 6, 2014 at 4:23am
How exactly?
Ibeasley - March 6, 2014 at 3:39am
I dont like this at all apple
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