As a standalone application, users will be able to more quickly access iTunes Radio. Psychologically for users, iTunes Radio will be its own app competing with the likes of the Pandora, Spotify, and iHeartRadio apps found on the App Store. The benefit for Apple, however, is that iTunes Radio will be pre-installed. The interface for the standalone iTunes Radio application is said to be nearly identical to the one found inside of the iOS Music app and its Home screen icon is a terrestrial radio graphic atop a red background.
The app would function similar to how iTunes Radio works in the Music app letting users browse history, purchased tracks, listens to Featured Stations, and create their own stations.
Apple has pulled features out of the Music app in the past such as Videos, Podcasts, and iTunes University.
Just yesterday we reported that iTunes Radio has overtaken Spotify to become the third most popular music streaming service in the United States.
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