T-Mobile Launches Major Network Upgrade Program, Takes Legal Action Against Verizon Map Ads

T-Mobile Launches Major Network Upgrade Program, Takes Legal Action Against Verizon Map Ads

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T-Mobile has announced the launch of a major network upgrade program to expand its LTE deployment.

Less than one year since launch, T-Mobile's 4G LTE network already reaches 210 million people in 273 metro areas nationwide. Building on the unprecedented pace of its LTE rollout, T-Mobile is now kicking off a major new program to upgrade its 2G/EDGE network with 4G LTE. The company plans to complete 50 percent of the work this year alone, and expects the program to be substantially complete by the middle of next year. The upgrade will provide customers who currently experience 2G/EDGE coverage new access to 4G LTE, and many already covered by 4G LTE will enjoy access to 4G LTE in even more places. In addition, T-Mobile plans to begin deploying 4G LTE this year in the new 700 MHz A-Block spectrum the company is in the process of acquiring.

"Right now, T-Mobile covers 96 percent of Americans, and over the past year, we've completely shattered records with the fastest 4G LTE deployment the U.S. wireless industry has ever seen." said John Legere, president and CEO of T-Mobile. "Our competitors want you to believe our network doesn't measure up. But that just isn't true. And American consumers are going to see right through the spin and half-truths when given the facts."

Neville Ray, Chief Technology Officer for T-Mobile said, "Our 4G LTE is going to reach 230 million people across the U.S. by mid-year. By year's end, we're going to be delivering wicked-fast 4G LTE to more than 250 million people. That's how the Un-carrier rolls out 4G LTE."

T-Mobile also says it is 'pushing back against misleading competitive claims' with a new ad that discredits Verizon's well known map ads. The company has also taken legal action demanding that Verizon 'cease and desist' the use of those ads.

"Verizon's ink blots massively understate our coverage and don't begin to represent the actual customer experience on T-Mobile's network," said Legere. "So we're setting the record straight - both by demanding an end to the misinformation, and by going straight to the people with the truth."

Take a look at the ad below...


Petr - March 15, 2014 at 3:34pm
There is a good app coverage, according to them T-mo doesn't provide any info on Lte coverage. Why? They have something to hide? Afraid of competition? Att is a sponsor of USA sport teams/events. What is t-mo sponsor of? Germany? European Union? Their pockets? More people go to t-mo, the faster my Att.
Fukran John - March 15, 2014 at 4:47pm
They sponsor to get help after attempting to change the game after tmobile did.
MUKAI - March 14, 2014 at 3:34pm
Tmobile rules. affordable, reliable with csr people, always unlimited, high speeds and best of all since I love in the border... FREE DATA AND TXT while in other countries at no charge.
K - March 14, 2014 at 3:41pm
After all this time, they made others change the game after they did. What would we do without them?
1
Nat - March 14, 2014 at 1:16am
If it wasn't for tmobile, what would others due to force users to switch to them if they're now trying to be tmobile? Little to late their slugs.
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