Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench, the company's mobile-ad management tool, and kick off a campaign within two days. Previously, Workbench was only available to registered mobile-app developers.
Apple is also making improvements to iAd, allowing customers who use Workbench the ability to run short videos within an ad unit. Also, ads can now direct users to a separate website, promoted iTunes content, or a mobile app.
The iAd expansion is expected to draw in new types of advertisers and increase fill rates for publishers.
More details about iAd and iAd Workbench can be found at the link below...
Read More [via AdAge]