Facebook to Launch Mobile Ad Network This Month?

Facebook is reportedly preparing to launch a mobile ad network this month, according to Re/code.

Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its “F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter. Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-plus users even when they’re not on Facebook’s own properties.

The report notes that mobile ads have generated $1.24 billion for Facebook, now accounting for over half of its ad revenue. Many of those are ads for mobile applications.


Apple has also been expanding its advertising effort of late. As of April 1st, Apple made it possible for anyone to use iAd Workbench, not just registered iOS developers. Also, ads can now direct users to a separate website, promoted iTunes content, or a mobile app.

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