Samsung to Rebrand Heathrow's Terminal 5 as 'Terminal Samsung Galaxy S5'

Posted May 16, 2014 at 2:20pm by iClarified | Please help us and submit a translation by clicking here | 5643 views

Samsung has announced that starting May 19th it will rebrand Heathrow Airport's Terminal 5 as 'Terminal Samsung Galaxy S5'.

This is the first time Heathrow has allowed a brand takeover of Terminal 5. The two week campaign will take over the signage, wayfinding, website and every single digital screen at the UK's newest terminal to promote the Galaxy S5 smarpthone.

The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand 'Terminal Samsung Galaxy S5' and images of the Galaxy S5 smartphone.

Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland, said: "We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before."

Online visitors to the Terminal 5 will also experience a rebranded 'Terminal Samsung Galaxy S5' home page.

[via AndroidCentral]




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! - May 20, 2014 at 5:13pm
Not good news, I hear these phones give u 'terminal' disease. Hahahaha!
adibo - May 17, 2014 at 3:16pm
Samsung invests huge sums for marketing,can be more than apple ______________________ accessoires galaxy s5
K - May 17, 2014 at 6:49pm
Huge or not, doesn't help them.
Fukran john - May 16, 2014 at 11:13pm
Thank god it wasn't appple that they didn't give an approval. If it was apple, then they would have taken patent for Heathrow airport. Hahaha ROFLX :D
Fukscrawn John - May 16, 2014 at 11:46pm
Why does this matter to you then? Plus still doesn't change a shit where samshit is trying to figure out a better way to sell shit. I bet this is their very first store. What a start! HARHARHAR LAWLOL XD
Fukran john - May 17, 2014 at 4:54am
You stupid. Try to understand what it is and then talk. it's not a store, its about "branding" in terminal. They won't be selling phones there. Haha. Appple and iSheeps are same, simply stupid and clueless. A humble request, Next time, please do a study or "google" before reply to my comments. HAHAHA.
Fuksrawn John - May 17, 2014 at 11:33am
You moronic ignorant. See this is exactly how samsheeps still are, taking their shit too seriously not reading our comments then bitch about us not being on topic when they're the ones not even understanding what's going on in the first place. Get off your high arse like samshit already it's always these lame ass strategies you'll still fail in an infinite loop. Learn to see a psyciatrist already before you'll make your own vacuity more desperate any longer. HARHARHAR
Kachi - May 16, 2014 at 9:27pm
I have owned and Iphone, since it was released thought it was the SHIT... after Iphone4 the phone truly is SHIT... same shit OVER AND OVER AND OVER.... Since I got a Galaxy phone... I realized how much apple copies off Samsung... WOW.... all u apple fawk nuts need to get off Steve Jobs nuts and realize, there are better things out there than the same product again and again and yet again, oh wait did I say AGAIN?! I'll take the ability to do more then to be tied down like a drown with crapple product... Flippin haters. Get out of the Matrix.
Groany - May 16, 2014 at 10:03pm
Giving iPhone 4 is like giving up the best car you owned. You didn't give a damn in the first place. The only same shit here is trolls trying to educate themselves because they got nothing better to do, but if the 4 4s 5 and 5s is the same then explain. You were smart before switching to a wannabe. Samshit needs to get off their fat arse and wake the hell up. I owned a gaylaxy and I had to buy a second shit5 due to hardware failure and bam, struck out again within 2 weeks then when I picked up the 5s it's enough to proved a knockoff what it can't and never will be just like you with a better strategy. Samsung-samshit just waits just to try and make a better version of what's already been there for us in the first place. Go get their wangs out of rotten orifice. They continue to suck it again making the same shit mentioned before. They can't live without the healthy fruit or their mold colored minds will be screwed. This is a fine example of living but they eat the fruit under rocks because they need a place to hide their feelings and get ideas somewhere. " Ok guys we are coming out with another plastic toy, let's keep increasing the size and do the old school, make what apple made and play catchup. That will show them". The one and only strategy you're too hurt as much as them to admit. Ignore all you want, this scumpony is what is it.
{Anthony} - May 16, 2014 at 4:25pm
Tacky...clearly grasping at straws... Watch UK travel slooooooow down for that two weeks... LOL And to the guys that say that we are JEALOUS that Apple didn't do this first. LMAO - NewsFlash- Apple does not need to beg for sales. #AppleNation
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