This is the first time Heathrow has allowed a brand takeover of Terminal 5. The two week campaign will take over the signage, wayfinding, website and every single digital screen at the UK's newest terminal to promote the Galaxy S5 smarpthone.
The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand 'Terminal Samsung Galaxy S5' and images of the Galaxy S5 smartphone.
Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland, said: "We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before."
Online visitors to the Terminal 5 will also experience a rebranded 'Terminal Samsung Galaxy S5' home page.