March 28, 2024
Google Overtakes Apple to Become World's Most Valuable Brand [Chart]

Google Overtakes Apple to Become World's Most Valuable Brand [Chart]

Posted May 21, 2014 at 2:17am by iClarified
Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking. Apple held the top spot for the past three years. Google's brand is now worth $159 billion, an increase of 40% year on year.

After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to $148 billion. Whilst Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches. The world’s leading B2B brand, IBM, held onto its No 3 position with a brand value of $108 billion.

Nick Cooper, Managing Director of Millward Brown Optimor, commented on the number one brand, “Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars. All of this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple.”


The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year. Notably, the combined value of the Top 100 has nearly doubled since the first ranking was produced in 2006. The Top 100 today are worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis.

Key Findings:
● Share of Life: Successful brands such as Google (No 1 brand), Facebook, Twitter, Tencent and LinkedIn are more than just tools, they have become part of our lives. They offer new forms of communication that absorb people’s attention and imagination, while also helping them organize the rest of their lives at the same time. To gain more of our mind-space, brands such as Tencent and Google are even crossing categories. This trend also pushed No 1 Apparel brand Nike, a prime example of a brand seeking to become a share of life brand which offers services such as Nike+ that extend well beyond its functional raison d’etre.

● Purpose beyond Profit: Brands in business for reasons beyond the bottom line have a better chance of success in today’s world. For example, Pampers, which promotes mother and baby health issues, is at No 39 in the ranking and grew its value by 10% to $22.6 billion. Dove, which has continued to find huge success on the back of its “real women” philosophy, has a brand value of $4.8 billion.

● Apparel fastest growing category: The top 10 Apparel brands grew in value by 29% to nearly $100 billion this year, outpacing Cars (up 17%) and Retail (up 16%). With brands such as Uniqlo, Nike and Adidas all recording double-digit increases in their valuation.


● Technology service companies continue to climb: Not only are the top four brands technology companies, but so too are many of this year’s biggest risers. This year’s fastest climber was leading Chinese internet brand Tencent, up 97% to $54 billion and the No 14 position, followed by Facebook which rose 68% to $36 billion and took the No 21 spot. New brands in the Top 100 include Twitter at No 71 with a brand value of $14 billion and LinkedIn at No 78 worth $12 billion. Collectively, Technology companies make up 29% of the value of the BrandZ Top 100 ranking.

● High value brands provide faster growth: An analysis of the BrandZ rankings as a “stock portfolio” over the last nine years shows a highly favorable performance compared to a wider stock market index, the S&P500. While the value of the companies in the S&P500 index grew by 44.7%, the BrandZ portfolio grew by 81.1%, proving that companies with strong brands are able to deliver better value to their shareholders. A graphic is available here.

● Brands from the Western World bounced back in 2014, with a greater proportion of both the number and value of brands within the top 100. This reflected the resilience of established brands and the breakthrough of new brands, as well as improved economic conditions. As a result, the number of brands from fast growing economies slipped in 2014. China, with 11 brands, continues to have the largest representation, two Russian brands, Sberbank and MTS, remain in the ranking, and mobile operator MTN is Africa’s representative for the third consecutive year.

Take a look at the chart below or hit the link for the full report...

Read More


Google Overtakes Apple to Become World's Most Valuable Brand [Chart]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (16)
You must login or register to add a comment...
Ankos
Ankos - May 23, 2014 at 7:30pm
Butthurts are everywhere. I said everywhere.
gamerscul9870
gamerscul9870 - May 23, 2014 at 7:57pm
Up the strolls ass continuing to get their rashes.
AaronL
AaronL - May 21, 2014 at 1:43pm
This is not rocket science and applied nuclear physics although it may help. Basically from a business point of point of view, there's a 20% gain in market share with Google products. I don't know why people insist on droning on about Samsung. These are the type of people that slate them and own a television by Samsung.
Mike Power
Mike Power - May 22, 2014 at 2:33am
Apple-Crapple is going down, mark my words.
gamerscul9870
gamerscul9870 - May 27, 2014 at 6:45pm
I'm like this because he is. I'm truly not like the rashed bitch like him. Honest.
AaronL
AaronL - May 21, 2014 at 1:43pm
This is not rocket science and applied nuclear physics although it may help. Basically from a business point of point of view, there's a 20% gain in market share with Google products. I don't know why people insist on droning on about Samsung. These are the type of people that slate them and own a television by Samsung.
Mike Power
Mike Power - May 21, 2014 at 1:39pm
Now This, for the Apple-Crapple. You see by copying and using other peoples ideas and invetions doesn't last forever. Firs Buttfucked by hackers (7.1.1 Jailbreak and now this 20% down) heres is the story. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to $148 billion. Whilst Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches.
Fukran John
Fukran John - May 21, 2014 at 8:09am
HAHAHAH. That was really expected. Next year they will be lucky if they are in top 10 list. Samsung is not bothered about this number as they give their technology and innovation to other companies ( IPhhone 70% parts and technology is from Samsung ) and let them grow.
Fukran John
Fukran John - May 21, 2014 at 8:11am
And Samsung helped google also to grow by using android in their phone. Kudos to Samsung for this contribution and helping these companies to remain in this top list.
gamerscul9870
gamerscul9870 - May 21, 2014 at 10:58am
Then explain the sales. When was the last time they overtook apple for nexus-wrecksus. iPhones parts is 10% samsung because of the material they made! the components inside clearly don't have a logo but if googay is helping samshit then where is ensue os running on a galaxy? HARHARHARHARHAR
Sharon Nathaniel
Sharon Nathaniel - May 21, 2014 at 4:15am
I believe Google is an internet giant, android just contributes part of its increase. Still the google comes up with a lot of web products that are very useful. On the other hand Apple concentrates on hardware and software not on web products in major. And therefore the brand value of Google is increasing. Again if you only compare iOS and Android, then definitely Apple have an edge over Google.
AppleGuy299
AppleGuy299 - May 21, 2014 at 3:55am
Funny that all the top companies are tech companies. At least Microsoft didn't become #1
gamerscul9870
gamerscul9870 - May 21, 2014 at 2:53am
And that's why they waited to release a bigger screen all this time. It was improving what they needed to finish before having what people cared less for. What I'm saying is why have bigger phone when you have better specs?
gamerscul9870
gamerscul9870 - May 21, 2014 at 2:22am
Funny, I thought these trolls had a point because samsuck is not on the list.
gamerscul9870
gamerscul9870 - May 21, 2014 at 2:21am
At least they used some money to help others like beats for example.
Apple Dump
Apple Dump - May 24, 2014 at 5:30pm
So now what, was I right or what? karma, the begining of the end of apple-crapple. Google most valuable company,Numero 1, maybe cause of android.
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sonoma
AppleTV Firmware Download Locations
Where to Download macOS Ventura
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS