Australian Startup 'HealthKit' Annoyed By Apple's Use of its Name

Apple's use of the HealthKit name has annoyed an Australian startup, who also shares the name HealthKit.

HealthKit is an Australian startup platform that connects doctors and patients in a similar way that Apple plans to do so in iOS 8. The company tweeted that it was 'feeling annoyed' after the news broke that Apple would be using the HealthKit name. The company followed that tweet by saying "Apple likes our #HealthKit name and so do we!"


“It is very flattering that they like our name, but I’m a little let down because how hard would it have been to spend five seconds to put HealthKit.com into their browser and find us?” Alison Hardacre, co-founder and managing director of HealthKit told WIRED. “Everybody worries that Google or Apple will come into their space and their business will die, but no one thinks that company will come into that space and use the same name!”

HealthKit bought its corresponding domain name in early 2012, which Hardacre claims is "too important" to let go. It is also speculated that Apple made last minute changes to HealthKit's name and original design after many 'HealthBook' leaks surfaced.

So far, Apple has yet to respond to the public complaints.

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