New Apple SVP Retail Angela Ahrendts Sends First Memo to Apple Employees

New Apple SVP Retail Angela Ahrendts Sends First Memo to Apple Employees

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Apple's new SVP of Retail, Angela Ahrendts, has sent her first memo to Apple Retail employees. Ahrendts thanks everyone for welcoming her to the company and says that Apple's greatest opportunity will be 'continuing to focus on and evolve the customer journey online and in our stores'.

Here's the full memo:

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Hello!

Thank you so much for an amazing first month, all your emails, and your kind words of support. I sincerely appreciate the warm welcome and all of your insights and perspectives, which have helped me quickly understand and genuinely admire Apple's unique culture.

I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I'm looking forward to Tokyo and the Omotesando opening. Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead.

Looking to the future, I feel our greatest opportunity will be continuing to focus on and evolve the customer journey online and in our stores. Although technology is rapidly changing how customers shop, they still want to feel surprised and delighted by the personalized Apple experience we provide at every turn. That's what makes us unique. Keeping the customer experience as simple as any other Apple product will also be critical as we expand into new markets, integrate our platforms, and develop new technologies.

Again, thank you very much for all of your kind words of support. I am honored to be working at Apple and thrilled to be working with you. I know together we will continue to enrich lives and communities.

Thank you and see you very soon.

Best always,

Angela
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[via 9to5Mac]


New Apple SVP Retail Angela Ahrendts Sends First Memo to Apple Employees
rantanplan - June 13, 2014 at 10:17am
Or she could just have said it the un-Apple-way: Hi, I’m your new boss, now go back to work. ;-)
Prey - June 13, 2014 at 11:51am
She said it her way, why should it all matter?
Ahmed - June 13, 2014 at 7:23am
The words are just safe, not that wow
Ren - June 13, 2014 at 2:31am
Well said.
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