Angela Ahrendts Plans For Apple Retail Store Restructuring, New Store Openings

Angela Ahrendts Plans For Apple Retail Store Restructuring, New Store Openings

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Apples Retail Store SVP Angela Ahrendts is planning to restructure of Apple's Retail Stores with a focus on enhancing the customer experience, reports 9to5mac. Currently all Apple Stores are organized into geographical regions, however Ahrendts plans to restructure the stores based on sales volumes and customer demographics.

Ahrendts, say sources briefed on the plans, is aiming to restructure stores based on sales volumes. This means that stores will now be grouped by how much of certain products they sell. This will heighten customer satisfaction and streamline Apple retail operations as now similar stores will have similar leadership and similar promotions. This move is not designed to institute John Browett-likely sales targets, but it is planned to create even more tailored experiences to individual stores.

Last week, Ahrendts sent a memo to Apple employees saying that Apple's greatest opportunity will be 'continuing to focus on and evolve the customer journey online and in our stores.'

Previously it was reported that Ahrendts plans to improve customer experience, launch a mobile payment system, expand growth in China, and to improve the end-to-end Apple Store experience.

Ahrendts is expected to oversee more than 20 new Apple Store openings in China through 2016. Apple is also planning to open up new stores in Italy, Spain, Brazil, the Netherlands, France and the US throughout 2015.

Angela Ahrendts Plans For Apple Retail Store Restructuring, New Store Openings
multibanco - June 17, 2014 at 12:05am
How bout an apple store in Portugal? Now that's a proper move eh?
Fukscrawn John - June 16, 2014 at 10:56pm
I have to dive all the way to Northpark center to visit an Apple store, so I would appreciate it they made one in Garland. It's not a problem driving there but it's the time.
scamster - June 17, 2014 at 3:43am
hear you! I have to walk all of five minutes from my office to my nearest store.
Fukran John - June 17, 2014 at 2:30pm
Diving to where ? lol
Fukscrawn John - June 17, 2014 at 2:33pm
Did I ask for you to know first off? lol Oh and to answer your 'shyte' question, how about a dive right on you, see how much butthurt you gain, no way I can miss this landing.
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