"As a committed music freak, I’m personally outraged at the way the other guys are using the music you love to lure you into over-priced plans with sweet ‘promotional offers’ that quickly roll into higher prices or trigger those absurd overage charges,” said T-Mobile CEO and President John Legere. “Music should be free of all that. Music should have no limits. So, beginning right now, you can stream all you want at T-Mobile from all of the top music services – data charges do not apply.”
“Our competitors want you to believe that Internet radio is still free on their networks – but it’s not,” said Mike Sievert, Chief Marketing Officer for T-Mobile. “On AT&T and Verizon, you’re paying for every note of every song you stream. You even pay for the ads. Our goal with Music Freedom is different. We want people to enjoy their music worry-free – the way it’s meant to be.”
In addition, T-Mobile has partnered with Rhapsody and launched a completely new music streaming service: unRadio. unRadio will be launching soon on all App Stores and is available to anyone for $5 a month. unRadio brings ad-free listening, unlimited skips, lets you choose any song you want and more. T-Mobile customers with a Simple Choice unlimited 4G LTE data service will get unRadio for free. All other T-Mobile customers get it for $4 per month.
“This new music streaming service is so unlike traditional Internet radio, there was only one possible name for it – unRadio,” said Mike Sievert, Chief Marketing Officer for T-Mobile. “We wanted to do something over the top for our customers, so we teamed up with our friends across town at Rhapsody to do what the Un-carrier does so well – turning convention on its head to benefit our customers.”
“Rhapsody unRadio gives music listeners an unbeatable combination: uninterrupted music with the ability to save and listen to their favorite songs anywhere,” said Paul Springer, senior vice president for the Americas at Rhapsody. “We’re excited to partner with the Un-carrier to launch unRadio for music lovers. Together, we’ve created a better Internet radio.”
T-Mobile also announced a new Test Drive program today that lets you use an iPhone 5s with unlimited service for one week.