The company is looking to capitalize on professional users who are using Aperture and may now be looking for alternative software.
Today, Apple announced they will no longer be developing Aperture in light of their new photography app for OS X. If you are an Aperture or iPhoto customer looking for change, check out our new Creative Cloud Photography plan announced last week, or our standalone Lightroom app for your desktop as alternatives.
The all new Creative Cloud Photography Plan gives you Photoshop (Mac / Win) and Lightroom (Mac / Win / iPhone / iPad / Web). This new offer not only addresses traditional desktop photo requirements but extends these workflows to the web and your mobile devices. Today, Lightroom mobile provides seamless access from desktop, tablet, phone and web.
Put simply we’re doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years. We also continue to invest actively on the iOS and OSX platforms, and are committed to helping interested iPhoto and Aperture customers migrate to our rich solution across desktop, device and web workflows.
Adobe Lightroom 5 was announced last year and the company has followed up the software with versions for iPad and iPhone.