Apple Airs New 'Parenthood' iPhone 5s TV Ad [Video]

Apple has aired a new iPhone 5s TV Ad called 'Parenthood.' The commercial highlights different iOS apps and features that can be useful for parents.

With the power of iPhone 5s, you're more powerful than you think.

This film is accompanied by a song called "Life of Dreams" by Julie Doiron and is available on iTunes now.


Apple ends the commercial with the "You're more powerful than you think" tagline that it has used for its Strength and Powerful ads. Apple has reportedly started making its TV ads in-house, rather than relying on advertising agency TBWAChiatDay.

What do you think of the new ad?