Apple has made the change to both Canada and US retail store pages, and we expect they will make changes to other countries shortly. Just recently, Apple expanded the program to Italy with plans to bring it to Australia shortly.
iPhones do lose value over time, so it is likely Apple had to adjust the price in order to keep up with the market. Of course, the iPhone 6 launching this fall, so Apple could be preparing for that as well.
For those unaware, Apple's reuse and recycle program allows customers to trade in their iPhone in at Apple stores for credit towards the purchase of an iPhone 5s, iPhone 5 or iPhone 4s. Apple also offers this program for iPads.
Read More via MacRumors