Roku and Chromecast Top Apple TV as Most Used Streaming Devices in the U.S. [Chart]

Posted July 9, 2014 at 4:22pm by iClarified | Please help us and submit a translation by clicking here | 8164 views

A new report from Parks Associates reveals that Roku is the most used media streaming device in the United States. It accounts for 46% of media player purchases compared to 26% for the Apple TV.

Roku is also the most-used streaming media player in the U.S. Among U.S. broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most. The gap has widened since 2013, when 37% of streaming media player owners used Roku most and 24% used Apple TV most.

"Multiple factors have allowed Roku to outpace Apple in U.S. sales and usage," said Barbara Kraus, director, research, Parks Associates. "Roku has always had a close association with Netflix, the largest source of video downloads, and currently offers more than 1,700 channel apps as well as a choice of models with different features and price points, all of which appeal to consumers' purchasing instincts. With Amazon entering this CE category, there will be renewed pressure on all players to develop the best combination of 'can’t miss' content with a simple and intuitive interface. "

According to a Parks Associates 1Q 2014 survey of 10,000 U.S. broadband households, Google Chromecast sold as many units in six months as Roku sold in 2013, but overall, usage of the Chromecast has steadily declined since its introduction. Notably, the company believes Apple release a new version of Apple TV with more functionality in 2014, creating a more competitive market in the U.S.

"While approximately 50% of U.S. households have at least one Apple product, such as an iPhone or iPad, the company has not yet been able to leverage this success for its Apple TV offering," Kraus said. "Apple has not committed support and promotion to its Apple TV product line in the U.S., and its sales reflect this fact. But they are the global sales leader in this category, having sold approximately 20 million units worldwide as of April 2014, compared to an estimated eight million for Roku at the end of 2013. As Amazon, the world's largest online retailer, emerges as a new competitor in this space, it could awaken the sleeping giant that is Apple."

Parks Associates estimates that global sales for streaming media players will reach nearly 50 million by 2017 and broadband household penetration in the U.S. will exceed 38%.

Add Comment
Techno1 - July 10, 2014 at 12:43am
Does it show how many chrome cast were returned? It's obvious for even the biggest google fans that chrome cast and roku is useless.
Fukscrawn John - July 10, 2014 at 2:01am
Well said. I once read Apple sold millions, but not only that, I compared each model and found Apple TV far better even without jailbreak. It doesn't even need extra features for a remote but if I wanted to use one like roku, I would use my iPhone as a remote.
30dB - July 9, 2014 at 6:43pm
Twitter actually saw this one coming. Over the last few months Roku has significantly out-indexed Apple TV. Roku indexes at 70% positive compared to 56% positive for Apple TV in Twitter. The dark horse to watch is Chromecast. It's indexing higher than Roku (Google fanatics) BUT has much lower volumes than Roku so it's not likely to challenge Roku on sale volumes in the short term. Still something for Roku to keep an eye on which they are undoubtedly doing.
Hairy American Slut - July 9, 2014 at 5:47pm
Chromecast is a cheap device that can barely do anything. It sold more cause its $30 and came with 3 months of free netflix.
zetaprime - July 9, 2014 at 11:26pm
Chrome cast is one of those items where you get what you pay for, in this case very little.
applegeek - July 10, 2014 at 4:48am
yes its crap, i can't get mine to update and it drops my browser after 2 seconds. worthless.
applegeek - July 10, 2014 at 4:48am
yes its crap, i can't get mine to update and it drops my browser after 2 seconds. worthless.
Windosed - July 10, 2014 at 4:51am
Another Apple TV wannabe that failed like the rest of the products.
Lolwut - July 9, 2014 at 5:26pm
And spamazon tried to surpass but they failed.
Trollbusters - July 9, 2014 at 5:11pm
Don't care what they say, I find Apple TV better.
zetaprime - July 9, 2014 at 11:25pm
There's no question that for anyone with an iPad, iPhone, iPod, or Apple computer the Apple TV is the best choice if you're only going to have one device. However one often needs multiple streaming devices, esp. The WDTV Live, which allows you to access just about any media file you have anywhere on your home network with DLNA or via SMB or Apple share. Roku, Chrome, and Apple are unable to do that. Only trouble with Wdtv is that while it does a great job when it wants to be cooperative, it has a tendency to drop the network and require a reset every couple of hours. Sometimes the network connection doesn't last long enough to watch an entire feature film without interruption having to reboot it to see the rest.
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