Jessica E. Lessin writes, "I hate to burst everyone’s bubble here—the appeal of the world’s most highly anticipated wearable computer is going to come down to something a lot more mundane: battery life."
Apple is rumored to be using a flexible OLED display for the device which requires less power than traditional displays; however, the wearable may still underwhelm in terms of battery life.
"People who have talked to Apple about the watch said that Apple employees have set low expectations," said Lessin. However, it is possible that Apple is 'sandbagging' its claims to ensure customers don't have overly high expectations when purchasing.
Apple is widely expected to unveil its wearable device on September 9th; although, it appears unlikely that it will ship until late this year or early next year.
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Read More [via Business Insider]