Apple shipments via major concerns like FedEx and UPS are said to be ‘incredibly high’ for the holiday quarter, pointing to a massive number of iPhones and whatever other units Apple announces for the fall season incoming. The company is apparently flooding its channels with devices, causing shipments for other ‘top tier’ device makers to be delayed to make way for Apple products.
This isn't the first time Apple shipments have affected its competitors, logistics exec John Martin tells Businessweek.
“Apple began innovating on the nitty-gritty details of supply-chain management almost immediately upon Steve Jobs’s return in 1997. At the time, most computer manufacturers transported products by sea, a far cheaper option than air freight. To ensure that the company’s new, translucent blue iMacs would be widely available at Christmas the following year, Jobs paid $50 million to buy up all the available holiday air freight space, says John Martin, a logistics executive who worked with Jobs to arrange the flights. The move handicapped rivals such as Compaq that later wanted to book air transport.”
As predicted, it looks like Apple will have a huge fourth quarter. The company is expected to unveil two new iPhone models, a wearable device, and possibly a new iPad Air on September 9th.
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