Apple Revokes PR Accreditation of Computer Magazine Bild for Posting Bendgate Video

Apple Revokes PR Accreditation of Computer Magazine Bild for Posting Bendgate Video

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Apple has revoked the PR accreditation of Europe's best selling computer magazine, Computer Bild, for posting a video of one its reporters trying to bend an iPhone 6 Plus.

Instead of answering the questions about why the iPhone 6 Plus is so sensitive, a manager called COMPUTER BILD and told us, that COMPUTER BILD will not get any testing devices and no invites to official events any more.

COMPUTER BILD editor in chief Axel Telzerow appealed to Tim Cook via the following open letter:

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Dear Mr. Tim Cook!

Just like anyone else who is obsessed with digital technology we have eagerly awaited the new iPhone. We felt relief when the head of our telecom department one day shouted “Here we go!”, presenting an invitation to the great event. And certainly we took a flight, went all the way to California, just to tell our readers every detail about the device that you and your company have worked on so hard for such a long time.

When the iPhone 6 Plus finally hit the market we noticed a few reports on a possible problem. According to them the case seemed to be weak, “bendable”, to drop the evil word. Being popular for our tests with utmost scrutiny, we could not leave the subject without comment. Of course that required further tests since testing new products without any prejudice is our obligation to our readers.
And so we bought an iPhone 6 Plus, just to find out whether it was a singular problem or some kind of hoax. The test was quite simple, so we could easily record it on video. Just to prove that what happens is nothing but the truth.

To be honest: We were shocked about how easy it was to bend the device. And so were around 200.000 viewers who watched the video up until now. We can imagine that you and your colleagues must have been shocked, too. This might have been the reason why we got a call from one of your german colleagues the next morning. He was upset, and it was a rather short conversation. “From now on”, he said, “you won’t get any devices for testing purposes and you will not be invited to Apple events in the future.”

Dear Mr. Cook: Is this really how your company wants to deal with media that provide your customers with profound tests of your products? Do you really think that a withdrawal of Apple’s love and affection could have an intimidating effect on us? Luckily we do not have to rely on devices that Apple provides us with. Luckily, a lot of readers are willing to pay money for our magazine to keep us independent. So we are able to buy devices to do our tests anyway. Even devices of manufacturers that seem to fear COMPUTER BILD’s independent judgement.

Even if we are quite dismayed about Apple’s reaction, we won’t give up our principles: We will continue our incorruptible tests that have the same high reputation in the german media-landscape as Apple has for its products. So far. We congratulate you to your fine new generation of iPhones, even if one of them has a minor weakness with its casing. But we are deeply disappointed about the lack of respect of your company.

Best regards,

Axel Telzerow
Editor in Chief COMPUTER BILD-Group
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COMPUTER BILD not only published this open letter, but also mailed it directly to Tim Cook and to the European Apple headquarters. There has been no response as of yet.

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Read More [via 9to5Mac]


#BendGater - October 3, 2014 at 6:39am
How applelike for Apple to ban a reviewer for posting an honest review. Apparently they only want to be associated with those that ONLY provide good reviews.
#BendOver - October 3, 2014 at 11:02am
removed what exactly? Apple isn't hiding things, just some misleading claim. Seems that trolls can't see how deeply in the sewers this claim goes.
Peterc - October 1, 2014 at 4:37pm
Why the fu$ck people keep bending the phone with their hands in order to proove that shit... Thi is the stupidest test ever. Who da heck would do that to their phone. Jesus... If a objective test were to be made all they should do is put the phone in their pockets the same way the fake ass complains that have surfaced.
BobbySorloss - October 1, 2014 at 4:26pm
I agree with mister Miller. Technology is giving in our times a lot to enjoy, but it doesn't is perfect and has logically limitations. He is right pointing it out like others have. Forcefully bending a phone, whatever the make is, specially the way it is done in most, if not on all of the "techno geeks" "pro" videos is, in my oppinion, sad if not dumb (specially one guy who thinks that boiling phones is going to proof something .... Come on !!!).
Great! - October 1, 2014 at 11:08am
This is not scientific testing. And neither is it real world use. If you want to purposely bend or break your phone, then you are an idiot. Bendgate isn't about iPhone 6. It is about stupid idiots (in particular) trying to bend the iPhone 6.
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