Apple Adjusts Supply Ratio for Higher Than Expected iPhone 6 Plus Demand?

Apple Adjusts Supply Ratio for Higher Than Expected iPhone 6 Plus Demand?

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Apple has made adjustments to its supply ratio to account for higher than expected demand for the iPhone 6 Plus, reports DigiTimes. However, it will likely be a while before the retail channel sees the effects of those changes.

The sources pointed out that the iPhone 6's shipments in the second half are expected to be 3-4 million units lower than the original expectation, as the supply chain gradually shifts some of its iPhone 6 capacity for production of the iPhone 6 Plus. But most component suppliers' current inventories are not sufficient for extra iPhone 6 Plus orders, and device manufacturers also do not have sufficient production lines for related assembly. Therefore, the retail channel may need to wait a while before seeing a signifciant increase in iPhone 6 Plus supply, the sources noted.

This follows a previous report from the site which said it appears as though 60% of buyers are choosing the larger iPhone 6 Plus.

We'll let you know if we ever get an official breakdown from Apple. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.

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Apple Adjusts Supply Ratio for Higher Than Expected iPhone 6 Plus Demand?
Dennis Matthews - October 7, 2014 at 7:56pm
I chose the 6 plus over the 6 and am very pleased that I did and, in fact, just bought the same phone for wife who covets mine. For those of us who are a bit older, the 6 plus is much easier to handle and the print size on the large screen is very easy to read. I also love watching movies on mine. All-in-all, a great device and quantum leap over the previous iPhones.
Jackson Browne - October 7, 2014 at 5:05pm
Not a real big problem, i.e. easy to fix. Just drop the price on the iPhone 6. That would quickly reverse the demand ratio. Oh, and fire the guy who made the decision to emphasize production of the iPhone 6 in the first place.
NoGoodNick - October 7, 2014 at 4:22pm
60% of orders are for the 6 Plus, and I'm guessing 80% of their productions are the 6. The factories making the 6 Plus don't have the supplies and design to manufacture the Plus. Seems someone at Apple seriously underestimated the demand for their newest phone!
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