Jony Ive Talks Steve Jobs, Apple Design Process in On-Stage Interview [Video]

Jony Ive Talks Steve Jobs, Apple Design Process in On-Stage Interview [Video]

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Apple's SVP of Design, Jony Ive, sat down at Vanity Fair's Summit Thursday night for an on-stage interview. Ive discussed many topics focused around design, but he also touched on lessons he learned from Steve Jobs as well as other companies copying Apple.

● An audience member asked Ive how he feels about companies copying Apple designs. Ive called it "theft" and laziness. He said Apple designers give up so much to design products, that it's offensive when someone copies.

● Ive sees the Apple Watch as his first step beyond designing consumer electronics. It's clear he sees the watch as a watch, and not just another gadget.

● Finally, he talked about why Apple waited so long to make big-screen iPhones. It took Apple's design team to get a big-screen form factor right without compromising the look and feel of the device. He also said other big phones today are ugly.


Ive also discussed his inspirations growing up, and how he eventually ended up at Apple. He also talked about lessons learned when working with Steve Jobs. Particularly, Ive noted that Steve was the most focused person he had ever met his in life.

You can read more snippets from the interview here



T Hui - October 11, 2014 at 5:48am
I agree with u about Apple's unique touchscreen design with the largest smartphone screen when it first came out. It was the first of its kind and it changed the whole smartphone industry's landscape. But in terms of the OS, Apple did copy a few features from other OSs and improved on it. They did copy features like multitasking and Notification Center from WebOS and Android respectively. I got no problem with it as long as the feature isn't patented.
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yousefq25 - October 11, 2014 at 1:26am
i am amazed by the people that believe so blindly that apple copied a ridiculous company like samsung..! i almost get nauseated by it..! it's like they completely forgot that with apple and their iPhone, samsung would have NEVER gotten their precious android devices with their touch screens and home button centered down in the bottom. and lost those so many law suits in courts all over the world. if you invented the wheel and another person came and made another but inches slightly bigger, that person would have STILL COPIED YOUR WHEEL. Not the other way around. When the iPhone first came out, it had by FAR the world's biggest screen on a smart phone. with a unique design that almost had all other smart phone companies announce bankruptcy. Back then it was either you copy apple to stay on your feet a little longer or admit defeat and try to catch up. Now people are so naive that they actually believe apple copied. sweethearts, apple didn't copy anything, and those OS features you keep convincing yourselves that apple had copied from other Operating systems, those features didn't belong to those other Operating systems in the first place..! they all came out from tweaks found in Cydia, apples third party jail break app that till today, only found on iPhones. Please for the love of God educate yourselves cause to the people that truly know, you sound prophetically ridiculous.
steve jobsy - October 10, 2014 at 1:16pm
All the design team did was slap a 5.5 inch screen on an iphone. Want to see a design team doing magic? Look at the lg g3 form factor with that gorgeous 5.5 TRUE retina display. Apple clearly did not invest any time in making the bigger phone. They did nothing but slim the phone down.
it wasn't me - October 10, 2014 at 10:32am
You are right jony ive! Copying a phone design is theft and laziness! Just like copying a 5.5inch phone and its OS features from samsung
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It's just you - October 10, 2014 at 11:00am
Lol he didn't mean Apple copying, yet you didn't even compare the 5.5" screen if the style matches @ssamsung, besides they're the ones copying the features yet they don't own android. LAWL
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