The company has reportedly already begun shipping mass quantities of new product into the U.S. and appears to be setting up for a Friday, October 24 availability date, according to a source that has provided accurate information to MacRumors in the past. The specific product being shipped was not identified by the source, but it likely is Apple's rumored upcoming iPad, though it is not clear which model -- the iPad Air 2, the Retina iPad mini 2, or both -- is being transported.
Last year, Apple announced the iPad Air on October 22 and launched it 10 days later on Friday, November 1st. This year's iPad Air 2 is believed to feature an A8X processor, Touch ID, 2GB of RAM, and other improvements.
Apple is also expected to unveil new iMacs and launch OS X Yosemite at the event. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.