Apple may soon stop selling the popular Fitbit devices, as it clears way for its own wearable technology product set to launch sometime next year, according to sources. It’s unclear exactly why Apple will no longer sell the devices, which track steps and other health metrics, in its retail stores. But the move comes a week after Fitbit issued a statement saying it was still “evaluating integration with HealthKit,” Apple’s new software application that acts as a central repository for health and fitness data on iPhones.
Fitbit currently has 70% of the fitness tracking device market with the Nike Fuelband and Jawbone UP being the other two major trackers. Just yesterday, the company's new trackers the Charge and Charge HR were leaked online. You can learn more about those devices here.
Apple declined to comment on the story; however, Fitbit provided a statement to Re/code.
Fitbit’s Park said the company still “looks forward to a robust holiday season as the connected health and fitness category continues its rapid growth.” He noted that Fitbit is still sold in over 37,000 retail stores worldwide, including Amazon, Best Buy, Bloomingdales, Kohls, Target and Walmart.
It's unclear if Apple plans to remove any other fitness devices from its stores ahead of the Apple Watch but we'll let know if we hear anything.