iPhone Sales Share Up in Europe, Down in U.S. and Japan [Chart]

iPhone Sales Share Up in Europe, Down in U.S. and Japan [Chart]

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Demand for the iPhone 6 helped Apple increase sales share in Europe; however, sales share in the U.S. and Japan are down compared to the same period last year, according to Kantar Woldpanel ComTech.

Kantar says that for the three months to September 2014, Android is continuing its dominance of the European OS market with a 73.9% share. Apple meanwhile holds the second highest share with 15.4%, while Windows stands in third with 9.2% of the market.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “Our latest data covers the first few days of the iPhone 6 and iPhone 6 Plus being available in Europe and it is clear that demand has been high for the eagerly awaited new models. In Great Britain, where the new iPhone models started shipping on 19 September, Apple saw its sales share up by 1.7% compared with the same period last year, taking share of iOS to 31%. Across the major European markets, where the new iPhone models were made available between the 19 and 26 September, initial sales of the new iPhone models have overwhelmingly been from existing iPhone owners (87%). This is not surprising as consumers who already own Apple products tend to remain loyal and are keen to get their hands on new models. Drawing in customers who are switching from competitor brands is more likely to happen once offers and promotions on the new iPhones start to kick-in."

“Apple has also experienced market share and volume increases across all major European markets, as well as in China and Australia, in part thanks to the launch of its new handsets. Across Europe’s top five markets, the iPhone 6 has outsold the larger iPhone 6 Plus by five-to-one."

United States:
In the US, market competition has been reinvigorated with LG and Motorola increasing their shares. The recently launched LG G3 and Motorola Moto X are better positioned to compete with flagship products from Samsung and HTC. Smartphones sales grew 35% over the past year in the US. Despite Apple’s share declining 3 percentage points in the three months ending in September, compared with the same period last year, it is clear that demand for the iPhone 6 has been very healthy.

China:
In China, the world’s largest smartphone market, local brand Xiaomi continues to dominate. Its Xiaomi Red Rice 1S and Xiaomi Rice Note models were the two top selling smartphones over the past three months helping it to secure a 30.3% share, followed by Samsung with an 18.4% share. Some 16% of smartphones sold in China over the past three months had a screen size of 5.5 inches or larger – a positive indicator that the iPhone 6 Plus, which will be released together with its smaller sibling in time for Chinese New Year, is likely to be successful in this market.

Take a look at the chart below for more details...

Read More [via TechCrunch]


iPhone Sales Share Up in Europe, Down in U.S. and Japan [Chart]

iPhone Sales Share Up in Europe, Down in U.S. and Japan [Chart]

Ajoy - October 30, 2014 at 1:47pm
Iphone is shyt they allow to update new version on iphone 4,4s,5 and device becomes very slow. There is no way to downgrade. Hands down to iphone .
Anoy - October 30, 2014 at 2:54pm
you're the only Shyte here. You didn't realize how you use iTunes to downgrade. Yet iOS updates always get better. Kudos to your vain attempt of brainwashing!
it wasnt me - October 30, 2014 at 2:08am
In your dreams apple! You will never beat android even if you try hard to copy its features
it's just you - October 30, 2014 at 2:21am
Reality check called, they want the fragmentation end crap back. Android can have the highest share all it wants. It doesn't have the users on the latest to help it. More phones means more shares. Even if they have to be ios.
Dumpiphone - October 29, 2014 at 7:11pm
Prutruding Camera and Bendy iPhone = Isheep Fail!
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