Apple will bundle the subscription music service it acquired from Beats into its iOS operating system early next year, instantly making it available on hundreds of millions of iPhones and iPads – and ramping up pressure on Spotify, the market leader in music streaming.
The inclusion of the paid-for Beats service in an iOS software update could happen as early as March, according to people familiar with the situation. The move represents Apple’s first attempt to capitalise on Beats since it bought the headphone maker and streaming service from Dr Dre and Jimmy Iovine for $3bn this year.
Sources familiar with the situation claim that Apple could bundle Beats Music into iOS as early as March, putting the service in the hands of hundreds of millions of iOS devices. With iTunes music sales continuing to decline, Apple has been working hard to rebuild its music service.
The report claims that Beats Music will remain a paid subscription service, and it is likely that Apple will rebrand the service to be fall under iTunes.
Apple has recently taken steps to pre-install apps on iOS devices, such as Podcasts, and iWork for the new iPhone 6 models (64gb/128gb).
You can download Beats Music from the App Store for free.