Since the introduction of Apple Pay in October, nearly 800,000 customers have enrolled in the service, adding approximately 1.1 million cards.
Additionally, Lucky, Save Mart, and FoodMaxx supermarkets also announced today that Apple Pay is live at 217 stores throughout Northern California and Nevada.
“Expect new things in our stores this year—the first of which is Apple Pay. We are working diligently to transform the shopping experience for our customers and this cutting-edge technology will help to speed them through checkout,” explained Nicole Piccinini Pesco, Co-President & Chief Strategy and Branding Officer. “Accepting Apple Pay provides shoppers a secure and private way to pay for their groceries and we’ve added support for this new mobile payment method solely for their benefit and convenience.”
Apple Pay support and integration has been solid for the first few months, with the service support 90% of cards used for purchases in the United States. Apple is also rumored to expand the service into Canada, Europe and more in 2015.