In 2014, Google Play built on its lead over the iOS App Store, amassing nearly 60% more worldwide app downloads than iOS. iOS maintained its large advantage in monetization, generating over 70% more yearly app revenue than Google Play. However, both stores experienced strong revenue growth in 2014.
The report also notes that Japan, South Korea and the United States, collectively generated more revenue than the rest of the world combined. Notably, Brazil, China, India, and Russia saw 1.4x download growth and 2.3x revenue growth.
Messaging apps continued to do extremely well in 2014 with downloads of the top 10 apps increasing 53%. App Annie also found that the top 10 travel and transportation apps grew 31% in downloads and the top 10 video and streaming apps grew 44% in downloads.
Looking at the demographics of downloaders, App Annie found that females skewed more towards social, photo, and video apps.
When compared to the gender ratio of overall app downloads, mobile gamers tended to be slightly more male in composition, whereas the Social Networking and Photo & Video categories skewed towards female audiences.
App Annie also noted that super casual games such as Flappy Bird were a hit in 2014.
Among top apps, one or more ‘super casual’ games finished in the top 10 by monthly downloads for 10 out of 12 months in 2014, lending further credence to the theory that a broad swath of mobile users consume games in simple, bite-sized portions.
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